Was that so hard? 27th Street Committee launches website with a sane name

south27thstreet.com.

How much did THAT name cost?

And these clever guys went out and locked down all the domain names with "Boomgaard" in it, and were prepared to pay giant money to the holder of domain rights to one particular version of the name.

Whoever thought of south27thstreet.com - buy that person a cold beer or their preferred beverage.

They need a new copywriter, though. Whoever wrote this:

....this up-and-coming area has all the amenities of a great Milwaukee suburb – including easy freeway and interstate access, commercial development and a sense of character.

... is either in on the joke or hasn't recently visited a suburb ("sense of character"?)

So, ladies and gentlemen of Franklin and Oak Creek, allow me to list your amenities:
- easy freeway and interstate access
- commercial development
- a "sense of character"(!)

That's all, move along.

So, so sad.

Comments

[Janet Evans]

Character?

Rip Van Winkle is a "character." That's the only character I can think of for 27th St. at this point in time...old and asleep for twenty years.