Sprawled Out: The Search for Community in the American Suburb

Smart Growth principles vs. the rigorously mundane in Franklin

At the Economic Development Commission Meeting on November 23rd (the one where we were introduced to the mind-boggling concept of the Aerotropolis), Franklin Automotive presented a site expansion proposal for their location on Ryan Road. They also brought a laundry list of potential incentives for the ECD to consider, everything from "waive Plan Commission fees" to having the city provide the driveway approach and culvert.

Do I even have to show the architectural elevations to confirm your fear of another suburban McBuilding? Behold "Multi-Tenant Building #3," potential one-story home to dental offices and maybe a chiropractor or two:

 

Site plan? Again, typical building-behind-parking-moat, with no pedestrian considerations. 

None of the Commissioners present for the meeting (there were four absentees) were keen on providing incentives for the project, mainly because they feared setting a precedent for other proposals. After all, why provide breaks for one project and not another?

Why not, indeed ...

While the Franklin Automotive site (yellow box below) faces "Death Race 2000" Ryan Road, it is surrounded to the north and west by subdivisions. The current proposal provides absolutely nothing in terms of amenities for the surrounding residential population, who could easily access the site by foot and bike. 

I suggested the following: Why not reward and/or incentivise the sorts of Smart Growth principals that Franklin's Comprehensive Master Plan supposedly embraces?

For example: We are presented here with a pretty rigorously mundane proposal that offers little more than possible property tax income in its current configuration. Andy's service center on Rawson and 51st already has vacant space exactly like this; so does Shoppes at Wyndham Village. Do we need another one-story, by-the-numbers, moated-by-asphalt professional building?

On the other hand, what if the proposal was reconfigured to serve the surrounding neighborhood rather than simply act as an offramp from the Ryan Road speedway?

What if  "Multi-Tenant Building #3" were built right up to 31st street, with parking behind the building so pedestrians could stroll to and from the location?

How about a multistory building that can host a neighborhood ice cream shop, coffee shop, or even a deli?

And how about a break for locally-owned businesses who might lease space there? (Why the emphasis on local business? For every dollar spent at a local business, 45 cents is reinvested locally. That same dollar spent at a corporate chain reinvests 15 cents locally. Locally-owned businesses generate as much as two to three times the local economic activity as do chains. [PDF link to one example study])

While not the ideal spot (a location near the library would be best), here's a place for a co-working facility that could serve the business travelers staying at nearby Staybridge Suites (a hotel which is itself the recipient of a city grant).

And, while these business travelers are at it, they can leave some out-of-town money at whatever locally-owned food and beverage establishments take advantage of local-ownership lease incentives. (And, surely the management at Staybridge Suites - which is located right below the "G" in "Google" on the map above -  would like to offer its guests nearby amenities beyond the On the Border gentleman's club and the Buckhorn tavern.)

How about a LEED building certification?

So, Mr. Developer: You've shown us the "default" proposal, and, frankly, you are welcome to roll the dice on another mundane professional building with no municipal incentives.

HOWEVER, reconfigure your project using some or all of the quantifiable, economy- and community-boosting ideas above, and why shouldn't the city of Franklin find ways to grease the rails for a "seed" development that will encourage more of the same Smart Growth thinking?

Unfortunately, my expression of the ideas above at the EDC meeting was met with confused stares at best, and at least a couple sets of rolling eyes - par for the course at a meeting where we were pedantically told "Business will tell you where it wants to go."

Glutton for punishment that I am, I will present the above to the EDC at our next meeting as an agenda item.

In the meantime: While the building pictured below is not appropriate for the Franklin Automotive site, the ideas presented in its accompanying post at CoolTown Studios - which, eerily, I only read after writing my post above, while searching for a "co-working building" image to illustrate this entry - are almost entirely applicable to our situation in Franklin.

From Cooltown Studios:

The motivating factor behind writing entries for this blog is that I get to work directly with progressive creatives and developers to crowdsource these concepts into built reality.

So, considering the state of the economy, what are creatives’ solution in how the development of a building can become a symbol for economic growth? The following framework of a building will soon be crowdsourced in Washington DC as an answer:

- Local, independent businesses on the ground floor. Not only do local businesses have four times the economic impact over nationals, but the entrepreneurs who run them are a key source for job growth. The ideal business in this building would be a third place restaurant/cafe/coffeehouse/lounge.

- Coworking on the second floor. Once again, support the entrepreneurs, the future Steve Jobs, Bill Gates, Debbi Fields… providing an attainably-priced (can’t emphasize that enough) open plan shared workplace for them to work among other entrepreneurs, inspiring, motivating and supporting one another. This is the backbone of any strong economy. The third place below serves as a great casual meeting spot both during and after work, sourcing the next great napkin ideas for business (ie the ideas for Pixar’s A Bug’s Life, Monsters Inc., Finding Nemo, and Wall-E were generated at such a venue).

- Mini-condos on the upper floors. These are pretty much the same sized units in most of the world, except in the U.S. we’ve become accustomed to living in spaces larger than we really need, or can afford, as the housing crisis showed. The American Dream is no longer the McMansion. 380 s.f. one-bedrooms, even 250 s.f. efficiencies are selling out rapidly in San Francisco and Seattle, and are a sign of things to come.

- Limited parking. Creatives are increasingly preferring a car-free lifestyle. Add in the real possibility that GM could be bought out by China, and one realizes that the auto industry is no longer be the heart of the U.S. economy, and its culture will follow. Oil was never central to our local economy, but has been devastatingly costly to maintain. The proposed building will look to eliminate as many parking spaces as possible, where current laws require one to two spaces per unit.

- Green. This has become a no brainer for creatives. The building will be as green as its future buyers can afford, continuing to support the growing green and renewable energy economy.

- Increased disposable income. Much smaller units can realistically save a few hundred thousand dollars in many cities, and that’s no exaggeration. The second highest cost is automobile ownership. Imagine if that money can be invested in fulfilling the true American Dream of starting your own business instead. That is more of an economy multiplier than the home building industry, and more sustainable as well.

METROBURBIA, USA: Community-building and "Intersubjectivity"

Asphalt, concrete, parked cars, and -- benches notwithstanding - - no life.

From the excellent METROBURBIA, USA, by Paul K. Knox:

The basis of both individual lifeworlds and the collective structure of feeling is intersubjectivity: shared meanings that are derived from the lived experience of everyday practice. An important part of the basis for intersubjectivity is the routinization of individual and social practice in time and space. A positive and distinctive sense of place stems in large part from routine encounters and shared experiences that make for intersubjectivity. This requires plenty of opportunities for informal, casual meetings and gossip; friendly bars and pubs and a variety of settings in which to purchase and/or consume food; street markets; a variety of comfortable places to sit, wait, and people-watch; a sense of ease with changing seasons; and, above all, a sense of belonging, affection, hospitality, vitality, and historical and cultural continuity: not the attributes that anyone associates with American suburbia.

Movie theaters in corn fields and empty grocery store shells: Time for a more proactive Economic Development Council?

This is a four year-old picture, but nothing has changed. Located across from the Northwestern Mutual campus on 27th and Drexel; 1.200 employees headquartered across the street(!) couldn't keep a restaurant in business here.

Communities can be shaped by choice, or they can be shaped by chance. We can keep on accepting the kind of communities we get, or we can start creating the kind of communities we want.

— Richard Moe, National Trust for Historic Preservation

After enduring fairly alarming comments by fellow commissioners at Thursday's meeting, I'm compelled to prepare a presentation for the next gathering of the Economic Development Commission on how principles of Smart Growth drive economic development and sustainability.

Our discussion -- held with three members absent -- regarded possible incentives for developers wanting to build in Franklin. I am generally against subsidies; however, I brought up the idea of offering certain incentives in exchange for "placemaking" considerations by a potential builder or developer. Locating in the City Civic Center district, for instance, rather than out on the outskirts of town; adding neighborhood-access amenities; creating an innovative site plan; revitalizing an empty property; etc.

More than one of my fellow commissioners disagreed out of hand, riffing on the "Business will tell you where it wants to go" mantra. In other words, Let the chips fall where they may; let developers build where and how they see fit.

And how's that worked for us so far?

Well, Franklin's unofficial motto remains "there's no 'there' there." So much for a "sense of place."

The city budget shortfall, strained by the demands of sprawled infrastructure, requires service cut after service cut - including possible public safety cutbacks.

We have a newish movie theater complex built out in the middle of a cornfield in proximity to... nothing. Go catch a flick - then get back in your car.

The city is dotted with roads that end with no rhyme or reason. "We're waiting for a developer to eventually ..."

We've allowed a regionally-owned grocer (Wyndham Village Sendik's) to be driven out of business in under a year.

There is no "support local businesses" initiative in place.

The former Sentry grocery store, a huge building, is vacant. Walgreens next door is threatening to tear it down to facilitate a drive-thru window.

Children who live less than the length of a football field away from Pleasant View Elementary have to take a bus to a building they can see from their back yard. The school is nearly 50 years old, and the problem has yet to be solved.

Franklin is home to a single coffee shop, Moondance (with great food, by the way), which is unfortunately located on 27th street rather than "inside" the city.

Franklin's single "inside the city" local coffee shop and meeting space, 5-Star, remains vacant next to an also-vacant martini bar in a brand new building.

The "City Civic Center" is devoid of any manner of "third place" development that would augment and invigorate the Public Library and/or spur further investment there. (I had to actually debate my fellow commissioners in order to simply pass a motion, at the mayor's request, recommending that the city consider a vacant site next to the library for a coffee shop/co-working facility concept I'd advocated. Even though the concept originated in the EDC (via me), there was still one "nay" vote and an attempt by a commissioner to add a superfluous "spend no money on this" amendment to a mere recommendation to the council motion!)

And on and on ...

The simple truth regarding "business will tell you where it wants to go" is that any land a developer happens to own or have access to is always the best place to build, as far as the developer is concerned (see Shoppes at Wyndham Village). The developer then hires a site consultant to work backwards from the fait accompli. 

That's why we have a movie theater in the middle of a corn field, and why we had two Sendik's grocery stores within spitting distance of each other.

And why, in Franklin, we have none of the multi-use public space amenities and "third places" that are on the wish lists of home buyers and businesses looking to take root.

In their well-regarded book on local economic development, Planning Local Economic Development: Theory and Practice, authors Edward Blakely and Ted Bradshaw note that “industry and business regard livability as an important locational factor.” and that local governments need to “identify their quality of life attributes, build on them and effectively promote them to the business community.” *

That means "incentivising" developers to think outside their strip-mall comfort zone (again, see Shoppes at Wyndham Village) so they'll work with the city to create inspiring, interconnected places and spaces that will, in turn, attract further investment. That's how you strengthen the tax base and lower your citizens' property taxes.

The current economy places great value, for instance, on proximity and clustering. Placing jobs, homes, shops and recreation in walkable proximity increases business opportunities, helps create a much-needed sense of place, and can attract talented workers.*

Failing to invest in acknowledged quality of life attributes like walkability and placemaking can have dire consequences for a local, state or regional economy. In 2003, for example, the Brookings Institution found that Pennsylvania’s land development practices -- which, like Franklin's, had the effect of decentralizing growth and ignoring community-building -- contributed to the state’s loss of young people and its subsequent job and wage stagnation.*

The laissez-faire approach has been tried, and it failed. Time to be proactive.

* [See http://www.iedconline.org/ for the report, Economic Development and Smart Growth]

Alex Marshall: "Community--the network of formal and informal relationships that binds people together--is a thin, tepid brew in this country."

"Downtown" Franklin, Wisconsin.

An excerpt from HOW CITIES WORK: SUBURBS, SPRAWL, AND THE ROADS NOT TAKEN by Alex Marshall. See if you agree (more excerpts here):

Coming Home

It's a Saturday night and my house is filling with people. Some carry musical instruments. Some have sheets of poetry or fiction by their sides. Some carry nothing, but are prepared to stand up before a crowd of people and dance, perform theater, or tell a story.

We call it the Coffeehouse. We've been doing it now for seven years. The first Saturday of every month, friends and friends of friends come to our house to entertain and be entertained. Usually about fifty people show up. It's a great time.

This coffeehouse is the highlight of the month, both for me and many of the people who attend. It's not just the music, poetry, and other acts that bring people back, although these are good. It's the chance to meet, connect, and talk with other people during the breaks. Through it, my wife and I have met many of our now good friends, and other people have made similar friendships and bonds. In a city where people come and go, it provides us a mechanism to make new friends as older ones leave town.

Why do I mention it? Because our coffeehouse is a replacement for what does not exist in the outer world. And the fact that it does not exist says a lot about our society at this stage in its history. I would prefer that a corner tavern or bar be down the street, where I could magically meet my friends and make new ones. I would prefer to be held up in a naturally emerging web of friends and family, growing out of the physical place where I live and the work that goes on there.

Our situation is ironic, because if anyone should have community "naturally," it's my wife and I. We live in Norfolk, Virginia, a port city on the Elizabeth River, the Chesapeake Bay, and the Atlantic Ocean. Huge carriers make their home here, as do huge cargo ships that freight millions of tons of coal all over the world.

It's been the home of my family on my father's side for five generations. My great-grandfather came here before the Civil War. He was the first publisher of the newspaper where I started my career in journalism, The Virginian-Pilot. My father grew up one block from where I write this. My wife is a native of the area as well. My newest niece lives down the street.

Looking at my background, one might think that I live a life rich in contacts with the past and the world that molded me, a place where an intricate and perhaps suffocating web of family and friends who have centuries of combined experience support, argue with, and love each other. Which is not the case. I have no close friends from my childhood or high school years that still live in this town, or even the state. Most of my siblings have scattered themselves around the country, as is the wont of professional people these days. Various relatives--second cousins once removed and so forth--do live near me. I know none of them well. As one commentator remarked about Europeans in contrast to Americans, "They still have cousins." Americans do not.

Various forces operating in the country and world today have pulled apart my "natural" community and scattered it to the winds. My own more cosmopolitan bent figures into this. I lived in Europe for a few years, attended college and graduate school in Pittsburgh and New York City. I am not able, nor do I desire, to sink back into the old-boy culture that does still exist here to a degree. I have a community around me, but it is one that I created or sought out, more than one I was born into. My community is in my coffeehouse, in the arts organizations I belong to, and in the civic work I do.

Community--the network of formal and informal relationships that binds people together--is a thin, tepid brew in this country. It has declined to the point where improving it, saving it, nurturing it have become slogans of a variety of movements in different, seemingly unrelated fields. In urban planning, New Urbanism promises to revive community through building subdivisions more cohesively. In political theory, Amiti Etzioni hopes to reduce crime and improve social health through his philosophy of Communitarianism. In journalism, the philosophy of Public Journalism, sometimes labeled Community Journalism, promises to rebuild community and a newspaper's circulation base by having the press foster public dialogue and political participation. Our politics, our places, our press--all of these things run across power lines that jolt us with the message that something is missing in too many of our lives, some sense of cohesion and togetherness.

This desire many people have for richer, more connected lives is a valid one. I believe that a society grows out of its social, religious, and political compacts, on which ultimately even market relationships depend. But like the construction of coherent physical places, the construction of coherent communities is not something to be attempted directly. Rather, one has to understand what produces both places and communities, and what weakens them, and address those forces.

Most of what we call community in the past has been produced as a byproduct of other things: making a living, shopping for food, keeping ourselves and our families well, protecting them and our society from physical harm, educating them. We shopped for groceries, served in the military, and went to a doctor and along the way got to know the butcher, the fellow soldier, and the local doctor. All of these actions have become less communal, and so our society has become less community-minded. We buy our food at the warehouse-style supermarket, do not serve in the military unless we volunteer, and go to the impersonal HMO to get our cholesterol checked. If we want to revive community, then we should look at the trade-offs involved in making some of our decisions more communal again.

Place has something to do with all this as well. Walking to a neighborhood cafe for breakfast is a more communal thing than using the drive-through at a McDonald's for an Egg McMuffin, although relationships can occur at either place. Driving on the freeway is less likely to generate relationships than riding a streetcar. Living in an older neighborhood fashioned around the foot is more communal than living in a contemporary one fashioned around the car. But the physical makeup of our places is just one factor in this trend.

John Perry Barlow, computer sage and former Grateful Dead lyricist, commented once that community is largely generated by shared adversity. This gets at the notion, true I believe, that our social ties, while beneficial, are not necessarily produced by situations we would choose. Although many of us miss community, we don't miss poverty, disease, and war, things that produce community with some regularity. The problem for contemporary Americans is that enhancing social cohesion may mean giving up some things we really like, like personal mobility, low taxes, and a footloose economic structure. We have not figured out yet that creating wealth is not the same as creating community.

I speak without any sentimentality or nostalgia for the past. I believe, however, that the generally fragmented lives so many of us lead break up marriages, disturb childhoods, isolate people when they most need help, and make life not as much fun. We live, to speak frankly, in one of the loneliest societies on earth. If we are to change that, then we should look more closely at the various relationships in our society--political, social, economic, and others--and attempt to construct them in more communal ways. Deciding how to structure these relationships comes back to what I increasingly believe is our most fundamental relationship--politics.

Building on good bones vs. making room for a drive-thru

The Former Herda's True Value Hardware Store in St. Martins

With last week's Economic Development Commission meeting canceled due to lack of a quorum (mass illness), I was able to attend and listen in on an organizational meeting of a group called Franklin Citizens for Community Development (formerly known as "Franklin First"), a project organized by blogger Greg Kowalski and James Mullarkey (a Franklin Community Development Authority Commissioner). I wanted to get a sense of their intent.

I listened as they discussed possible mission statements. At first, I heard a lot of "we need a water park," "we need a performing arts center," "why aren't we Mequon?" "high-end amenities!" etc.

I brought with me a picture of the empty hardware store down in St. Martins, which is a beautiful building, and reminded them that the city has some good "bones" to build on; their organization would do well, in other words, to exploit current assets before crying out for more new construction. This seemed to be enthusiastically received.

I also introduced the term "sustainable" to their discussion. One look at the city's budget will tell you that the current way of doing things is not going to work for much longer. Perhaps Citizens for Community Development could use their energy and voices to promote the small steps that are needed in order to create a more economically vibrant city. For instance, promoting small businesses in town is an excellent way to enrich the local economy: For every dollar spent at a local business, 45% is reinvested locally. Spent a dollar at a corporate chain and a mere 15% is reinvested locally.

(We will hopefully be talking more, by the way, about the building above on this blog in the near future.)

Meanwhile, Kowalski's Franklin Today blog reports a rumor that the now-vacant Sentry store on 76th and Rawson may be purchased by neighboring Walgreens, and - amazingly - razed to make room for a drive-thru window.

That's right: Torn down for a drive-thru window.

The bar is once again lowered.

See what happens when you miss a meeting?

FranklinNOW and the Franklin Today blog report on a common council meeting I could not attend Tuesday night. My unavoidable absence was particularly unfortunate because they discussed the city-owned parcel of land between Fire Station #1 and the Franklin Public Library, which I'd indicated would be a good location for a coffee shop/co-working facility if we could somehow induce that sort of development.

After reading both accounts (FranklinNOW starts out breathlessly: "Officials know that some empty city-owned space at 8921 W. Drexel Ave. has caught the eye of several interested parties, but they will want to continue to mull how to re-use that property."), it's clear that I should clarify some aspects of the concept I'd proposed and the process thus far.

First of all, it's my understanding that the Common Council asked various departments and commissions to submit their recommendations for the city-owned space. So, outside of the Fire Department, the "interested parties" became "interested" only after being asked to do so. (The Economic Development Commission recommendation is pending.)

As for my co-working facility idea, the most important point is this: The specific parcel between the library and the fire department was a CATALYST for my concept of using city resources to promote the idea of a coffee shop/co-working facility in a logical space close to the library, park, and subdivisions, but the concept is NOT dependent upon that specific spot.

In most of my discussions and meeting regarding the issue, this seems to be the hardest thing to make clear. For my part, I was led to believe in my initial inquiries that the fire department had not indicated any particular interest in that land. Therefor, I continued to refer to that piece of land specifically when describing a coffee shop/co-working facility, even though there's an entire "zone" in proximity to the library, park, subdivisions and city hall that could be suitable.

It's been made clear since then, however, that the Fire Department would like to expand Fire Station #1 in the direction of that land. As I've always said, Fire Department gets first dibs.

So, to reiterate: the coffee shop/co-working facility conversation can go on without regard to the specific parcel in question.

I think it might be wise at this point to "rebrand" the proposal as well by removing "coffee shop" from the title to prevent shorthand characterizations like the one I noticed in the FranklinNOW report ("There has been interest in the property for businesses, such as a coffee shop, the mayor said..."). While I think a coffee shop component is very important, more attention needs to be paid to the co-working function of a facility like the one I have in mind, and what such a facility could mean to the community in terms of supporting business development and small business collaborations.

Finally, Greg Kowalski's Franklin Today blog item paints a picture of political intrigue ("Michlig would need both the Mayor and the CCP to support his plan for that parcel, and without it...at this point I'd have to contend that the proposal could be labeled as 'politically dead'....) that simply does not exist. I am not a city employee nor an elected official, and the Economic Development Commission on which I serve is unbudgeted; at best I can afford only to offer my ideas and "shake the trees" in hopes of creating a productive conversation that gets us above and beyond business as usual.

So, back to shaking trees I go ...

Co-Working: Start-Ups Share Space to Shave Costs

Hoping to explore this direction here in Franklin via my coffee shop/co-working space concept:

From: Start-Ups Share Space to Shave Costs - WSJ.com:

For three years, Tobias Roediger and a friend spent their spare time in Mr. Roediger's basement working on a dream: starting a small digital-film and visual-effects company. When Mr. Roediger lost his full-time job as a computer-lab supervisor in June, the friends decided it was time to launch the company -- and move out of the basement.

They were able to afford the move by "co-working," a rental arrangement in which the tenants -- usually small-business owners and professionals -- share space and office equipment, and pay short-term leases, usually month to month. Some co-working spaces feature groups of desks positioned in open rooms; others have individual offices. Many provide certain amenities such as a receptionist, kitchen or game room.

Tobias Roediger runs his digital-film company in a shared office space he rents from Qwirk for $500 a month.
For entrepreneurs, it's a cheaper and more flexible alternative to renting or buying space of their own. The 32-year-old Mr. Roediger and his partner contracted with Qwirk Columbus Corp., a recently opened co-working space in downtown Columbus, Ohio, to pay $500 a month for two desks in an office, computers with Wi-Fi, use of conference rooms, a shared printer/copy/fax machine, espresso maker and more. Mr. Roediger estimates he's saving $300 to $400 per month on utility bills and not having to rent space he doesn't need.

It's also a much more social setting than Mr. Roediger's basement. "The thing that really drew me was the ability to work with a lot of other creative people," says Mr. Roediger, who adds that the shared space is good for networking, too: He says he's been talking to an advertising company on the premises about a possible deal.

Sharing office space with other businesses isn't new, but the tanking economy has prompted many small-business owners to consider it as they look for any practical way to lower overhead costs.

Some providers of co-working space are also offering reduced rates and even giving entrepreneurs opportunities to barter their services in return for paying no rent at all.

In February, Office Nomads LLC of Seattle started giving a "Pink Slip Special" to customers who were recently laid off, offering a free one-month membership worth $375. Overall, a dozen people took advantage of the offer, which ended last month, says Susan Evans, co-owner of Office Nomads.

Winnie Fung, a manager of the Change You Want to See Gallery, a nonprofit co-working space in Brooklyn, N.Y., says she sees a lot more bartering than she did a few years ago. At least three or four people from the 10 in her co-working space have partially or fully bartered their services for desk space, she says.

Ms. Fung says a few months ago she made a deal with one of her members, a tech start-up owner, to look after the building's computers and Internet service in return for free space.

Glenn Okun, clinical professor of management and entrepreneurship at New York University's Stern School of Business, say that the co-working environment presents an opportunity to tap into the collective expertise of the group and create business deals with other business owners, who are just a cubicle away.

Other experts, though, say small-business owners should be wary about the loss of privacy in such a workplace.

Sara Beckman, a senior lecturer who has taught a course on workplace design issues at the Haas School of Business at the University of California, Berkeley, suggests that entrepreneurs should consider these drawbacks: "Am I sharing the space with people who are direct competitors? How do I draw boundaries around the information I can and cannot share with people who don't work in my organization?"

Michael Patino of Fairfax, Va., who was laid off in October from an executive-search firm, started his own firm, Patino Associates LLC, and says he saw co-working as a better alternative to working from home. It's a more professional place for clients to visit, and a businesslike environment in which to make calls and conduct interviews.

But he didn't want a work space that was airy and open. "I needed four quiet walls," he says, to evoke the image of confidentiality, especially when he needed to interview candidates for executive positions.

For six months he worked at home, while also taking care of two kids. But "in a field where you spend most of your time on the phone, [home] is not the best dynamic in the long term," says Mr. Patino.

He started looking for a suitable co-working space for his company and found one in McLean, Va., owned by Preferred Offices LLC, which has nine locations in the Washington area. Mr. Patino signed a 12-month lease in June. He says he spends $2,000 a month, which includes the lease, utility, telephone and Internet charges, and a receptionist, who works for all the businesses on the floor.

"It's wonderful so far," he says. "There's an extra layer of credibility when there's someone picking up the phone for you."

Write to Raymund Flandez at raymund.flandez@wsj.com

Free Wi-Fi at Barnes & Noble

Barnes & Noble Now Offering Free Wi-Fi [Wi-Fi]:

Wi-Fi at Starbucks is SUPPOSED to be free, but it's unreliable. B&N is gonna sell a lot of coffee.

Via Lifehacker: "In case you spend a lot of your time thumbing through books or drinking coffee in or around a Barnes & Noble bookstore, you'll be glad to know that B&N is now the proud distributor of free Wi-Fi through AT&T. They've offered Wi-Fi for quite some time, of course, but now you no longer have to pay for it." Photo by grilled cheese. [Macworld]

The New Shape of Office Space | Planetizen

The New Shape of Office Space | Planetizen.

"Coworking is rapidly emerging as a meme for the reorganization of knowledge work among entrepreneurs, programmers, writers and even, as we learned during our visits, sustainable furniture designers. The majority of discussions of the social implications of the Internet on the evolution of work and cities revolve around concepts such as the virtual office, online collaboration, and telecommuting. But, coworking communities (and related phenomenon that have grown out of the culture of the open source movement such as MeetUps and BarCamps) illustrate the ways in which these emergent forms of organizing are deeply embedded in physical places and, at the same time, enabled by new technologies such as laptops and wireless networks.

As the material artifacts of offices – messages, documents, photos and plans - are digitized and stored on servers, physical spaces have the potential to become increasingly open, flexible and sharable. Data security concerns aside, one can imagine a future scenario when most of the tools that we need to work effectively will be accessed and stored in “the cloud”. This allows the dynamic reorganization and co-location of people, firms and activities that have been separated since the early days of industrialization, the advent of the hierarchical firm and the rise of cities themselves. For example, an office building might house a conference room that doubles as an entertainment room for the co-located apartments. Such arrangements will require new ways of thinking about private and semi-private spaces, trust and security, and ownership and property."

In lieu of the (cancelled) Economic Development Commission meeting ...

... there will be an organizational meeting of "my" subcommittee (screenshot of Franklin's online meeting calendar above), which is exploring the creation of a commercial coffee shop/co-working facility on the city-owned land between the Public Library and Fire Station #1 (or thereabouts).

That's right: Like Leslie Knope of PARKS AND RECREATION, I have a subcommittee.

An invitation to attend has gone out to each member of the Economic Development Commission; however, potential participation is not confined to the EDC, so an agenda item will allow those in attendance to suggest possible members.

Having never so much as attended a city subcommittee meeting before, actually running one should be quite... interesting.