Do I even have to show the architectural elevations to confirm your fear of another suburban McBuilding? Behold "Multi-Tenant Building #3," potential one-story home to dental offices and maybe a chiropractor or two:
Site plan? Again, typical building-behind-parking-moat, with no pedestrian considerations.
None of the Commissioners present for the meeting (there were four absentees) were keen on providing incentives for the project, mainly because they feared setting a precedent for other proposals. After all, why provide breaks for one project and not another?
Why not, indeed ...
While the Franklin Automotive site (yellow box below) faces "Death Race 2000" Ryan Road, it is surrounded to the north and west by subdivisions. The current proposal provides absolutely nothing in terms of amenities for the surrounding residential population, who could easily access the site by foot and bike.
I suggested the following: Why not reward and/or incentivise the sorts of Smart Growth principals that Franklin's Comprehensive Master Plan supposedly embraces?
For example: We are presented here with a pretty rigorously mundane proposal that offers little more than possible property tax income in its current configuration. Andy's service center on Rawson and 51st already has vacant space exactly like this; so does Shoppes at Wyndham Village. Do we need another one-story, by-the-numbers, moated-by-asphalt professional building?
On the other hand, what if the proposal was reconfigured to serve the surrounding neighborhood rather than simply act as an offramp from the Ryan Road speedway?
What if "Multi-Tenant Building #3" were built right up to 31st street, with parking behind the building so pedestrians could stroll to and from the location?
How about a multistory building that can host a neighborhood ice cream shop, coffee shop, or even a deli?
And how about a break for locally-owned businesses who might lease space there? (Why the emphasis on local business? For every dollar spent at a local business, 45 cents is reinvested locally. That same dollar spent at a corporate chain reinvests 15 cents locally. Locally-owned businesses generate as much as two to three times the local economic activity as do chains. [PDF link to one example study])
While not the ideal spot (a location near the library would be best), here's a place for a co-working facility that could serve the business travelers staying at nearby Staybridge Suites (a hotel which is itself the recipient of a city grant).
And, while these business travelers are at it, they can leave some out-of-town money at whatever locally-owned food and beverage establishments take advantage of local-ownership lease incentives. (And, surely the management at Staybridge Suites - which is located right below the "G" in "Google" on the map above - would like to offer its guests nearby amenities beyond the On the Border gentleman's club and the Buckhorn tavern.)
How about a LEED building certification?
So, Mr. Developer: You've shown us the "default" proposal, and, frankly, you are welcome to roll the dice on another mundane professional building with no municipal incentives.
HOWEVER, reconfigure your project using some or all of the quantifiable, economy- and community-boosting ideas above, and why shouldn't the city of Franklin find ways to grease the rails for a "seed" development that will encourage more of the same Smart Growth thinking?
Unfortunately, my expression of the ideas above at the EDC meeting was met with confused stares at best, and at least a couple sets of rolling eyes - par for the course at a meeting where we were pedantically told "Business will tell you where it wants to go."
Glutton for punishment that I am, I will present the above to the EDC at our next meeting as an agenda item.
In the meantime: While the building pictured below is not appropriate for the Franklin Automotive site, the ideas presented in its accompanying post at CoolTown Studios - which, eerily, I only read after writing my post above, while searching for a "co-working building" image to illustrate this entry - are almost entirely applicable to our situation in Franklin.
From Cooltown Studios:
The motivating factor behind writing entries for this blog is that I get to work directly with progressive creatives and developers to crowdsource these concepts into built reality.
So, considering the state of the economy, what are creatives’ solution in how the development of a building can become a symbol for economic growth? The following framework of a building will soon be crowdsourced in Washington DC as an answer:
- Local, independent businesses on the ground floor. Not only do local businesses have four times the economic impact over nationals, but the entrepreneurs who run them are a key source for job growth. The ideal business in this building would be a third place restaurant/cafe/coffeehouse/lounge.
- Coworking on the second floor. Once again, support the entrepreneurs, the future Steve Jobs, Bill Gates, Debbi Fields… providing an attainably-priced (can’t emphasize that enough) open plan shared workplace for them to work among other entrepreneurs, inspiring, motivating and supporting one another. This is the backbone of any strong economy. The third place below serves as a great casual meeting spot both during and after work, sourcing the next great napkin ideas for business (ie the ideas for Pixar’s A Bug’s Life, Monsters Inc., Finding Nemo, and Wall-E were generated at such a venue).
- Mini-condos on the upper floors. These are pretty much the same sized units in most of the world, except in the U.S. we’ve become accustomed to living in spaces larger than we really need, or can afford, as the housing crisis showed. The American Dream is no longer the McMansion. 380 s.f. one-bedrooms, even 250 s.f. efficiencies are selling out rapidly in San Francisco and Seattle, and are a sign of things to come.
- Limited parking. Creatives are increasingly preferring a car-free lifestyle. Add in the real possibility that GM could be bought out by China, and one realizes that the auto industry is no longer be the heart of the U.S. economy, and its culture will follow. Oil was never central to our local economy, but has been devastatingly costly to maintain. The proposed building will look to eliminate as many parking spaces as possible, where current laws require one to two spaces per unit.
- Green. This has become a no brainer for creatives. The building will be as green as its future buyers can afford, continuing to support the growing green and renewable energy economy.
- Increased disposable income. Much smaller units can realistically save a few hundred thousand dollars in many cities, and that’s no exaggeration. The second highest cost is automobile ownership. Imagine if that money can be invested in fulfilling the true American Dream of starting your own business instead. That is more of an economy multiplier than the home building industry, and more sustainable as well.
What kind of response has the Planning Commission had about this project? Don't they ultimately decide how the development goes down as far as look and feel of the project?
Posted by: Bryan | December 07, 2009 at 03:06 PM
They brought it in conceptual form to the EDC prior to entering the Plan Commission process.
Plan Commission can only "decide" on the basis of what the developer presents, so if they can create a better proposal with the help of some manner of incentive, now is the time.
Posted by: John Michlig | December 07, 2009 at 03:13 PM