Perhaps the statement above, by Umair Haque of the Harvard Business Review, encapsulates the conflict between "growth at all costs" economic development and Smart Growth approaches that are scarce in suburban enclaves like Franklin.
It should be noted that, not too long ago, some Franklin elected officials were ousted because they were deemed "anti-development" by a band of leafleters who felt no particular obligation to the truth. Though many officials who were either members of or supported by "Franklin Citizens for Responsible Leadership" have since distanced themselves from the group, "institutional memory" is strong and bow-to-the-developer habits are hard to break. I see it - and often confront it - at every city meeting I attend as a spectator or participant.
Consider Haque's four pillars of smart growth for economies, communities, and corporations:
1. Outcomes, not income. Dumb growth is about incomes - are we richer today than we were yesterday? Smart growth is about people, and how much better or worse off they are - not merely how much junk an economy can churn out. Smart growth measures people's outcomes - not just their incomes. Are people healthier, fitter, smarter, happier? Economics that measure financial numbers, we've learned the hard way, often fail to be meaningful, except to the quants among us. It is tangible human outcomes that are the arbiters of authentic value creation.
2. Connections, not transactions. Dumb growth looks at what's flowing through the pipes of the global economy: the volume of trade. Smart growth looks at how pipes are formed, and why some pipes matter more than others: the quality of connections. It doesn't just look at transactions at the global, regional, or national level -- how much world trade has grown, for example -- but looks at how local and global relationships power invention and innovation. Without Silicon Valley's relationships powering the development of personal computing and the internet, for example, the volume of trade between Taiwan, Japan, and China, would be a fraction of what it is. Smart growth seeks to amplify connection and community -- because the goal isn't just to trade, but to co-create and collaborate.
3. People, not product. The next time you hear an old dude talking about "product", let him know the 20th century ended a decade ago. Smart growth isn't driven by pushing product, but by the skill, dedication, and creativity of people. What's the difference? Everything. Globalization driven by McJobs deskilling the world, versus globalization driven by entrepreneurship, venture economies, and radical innovation. People not product means a renewed focus on labor mobility, human capital investment, labor market standards, and labor market efficiency. Smart growth isn't powered by capital dully seeking the lowest-cost labor -- but by giving labor the power to seek the capital with they can create, invent, and innovate the most.
4. Creativity, not productivity. Uh-oh: Creativity is an economic four-letter word. Why? Because it's hard to measure, manage, and model. So economists focus on productivity instead -- and the result is dumb growth. Smart growth focuses on economic creativity - because creativity is what let us know that competition is creating new value, instead of just shifting old value around. What is economic creativity? How many new industries, markets, categories, and segments an economy can consistently create. Think China's gonna save the world? Think again: it's economically productive, but it's far from economically creative. Smart growth is creative -- not merely productive.
Read the rest at The Smart Growth Manifesto - Umair Haque - Harvard Business Review.
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