Apple invests in public transit - with impressive, stylish results

From Kaid Benfield's Blog | Switchboard, from NRDC:

It cost around four million dollars to refurbish the station.  If you’re thinking that there’s no way the cash-strapped Chicago Transit Authority could afford that, you are right:  it was funded with private money, by the Apple corporation, in conjunction with the company’s construction of a new retail store on adjacent property.

Mike Cassidy wrote in The San Jose Mercury News:

“This is not a company that leaves much to chance and there was no way the sales gurus in Cupertino were going to let a dungeon-like transit stop present the first impression of their sleek and glassy store.

“Remember, Apple sells an experience as much as it sells products.

"’The public might not think of it this way, but the retail experience doesn't start exactly in your store. It starts when they approach your store,’ says Kirthi Kalyanam, a professor with the Retail Management Institute at Santa Clara University's Leavey School of Business.”

Apple also built the plaza in between the North/Clybourn transit station and its new store, which opened in late October.

 

Read the rest at: Apple invests in public transit - with impressive, stylish results | Kaid Benfield's Blog | Switchboard, from NRDC

Comments

[Fred Keller]

Could this be a "POOH Award?"