The Former Herda's True Value Hardware Store in St. Martins
With last week's Economic Development Commission meeting canceled due to lack of a quorum (mass illness), I was able to attend and listen in on an organizational meeting of a group called Franklin Citizens for Community Development (formerly known as "Franklin First"), a project organized by blogger Greg Kowalski and James Mullarkey (a Franklin Community Development Authority Commissioner). I wanted to get a sense of their intent.
I listened as they discussed possible mission statements. At first, I heard a lot of "we need a water park," "we need a performing arts center," "why aren't we Mequon?" "high-end amenities!" etc.
I brought with me a picture of the empty hardware store down in St. Martins, which is a beautiful building, and reminded them that the city has some good "bones" to build on; their organization would do well, in other words, to exploit current assets before crying out for more new construction. This seemed to be enthusiastically received.
I also introduced the term "sustainable" to their discussion. One look at the city's budget will tell you that the current way of doing things is not going to work for much longer. Perhaps Citizens for Community Development could use their energy and voices to promote the small steps that are needed in order to create a more economically vibrant city. For instance, promoting small businesses in town is an excellent way to enrich the local economy: For every dollar spent at a local business, 45% is reinvested locally. Spent a dollar at a corporate chain and a mere 15% is reinvested locally.
(We will hopefully be talking more, by the way, about the building above on this blog in the near future.)
Meanwhile, Kowalski's Franklin Today blog reports a rumor that the now-vacant Sentry store on 76th and Rawson may be purchased by neighboring Walgreens, and - amazingly - razed to make room for a drive-thru window.
That's right: Torn down for a drive-thru window.
The bar is once again lowered.
It might have been interesting to see the Greendale Ferch's at the time "Anon" describes above; Monday evening, still light out, perfect temperature -- the park right next door, a neighborhood in safe walking distance, etc. I don't imagine a "ghost town," do you?
And, yes, we can be relieved that Wal-Mart -- whose location on 27th Street is shabbily maintained at best -- is not there.
The point is, the interlocking conditions I described in my previous post contribute to a vibrant public space that is not subject to "spurts" of 10 people or so who arrive for a single purpose and then get back in their car and leave. There is nothing of use anywhere near the Shoppes at Wyndham Village's Ferch's; it's an imitation of a replica -- where the Greendale Ferch's is explicitly designed to evoke long-departed downtown "malt shops," it works because it is part of a network of pre-planned civic and commercial amenities that rise above the level of a single developer's desire to "do a deal." The Franklin Ferch's duplicates the decor, the menu, the signage, but ignores everything else that makes for a regular flow of people in and around their site.
It's a poor site plan, driven, evidently, by the rigid requirements of Target. That vast frontage of asphalt parking is nonnegotiable for a reason; Target (and most big boxes) manipulate their site plans to discourage relationships with other commercial buildings in proximity.
So, while the Shoppes at Wyndham Village's (apparently abandoned) website claims...
... it is abundantly clear by a cursory glance at the site plan above that this is little more than a standard Target big box location with out-buildings; nothing will cross that red border up there, even though extending structures along Lover's Lane to nearly meet Target would have created a much more useful, interconnected space.
Go there while the weather is perfect and sit on a "decorative bench" in the treeless, open expanse and see if you don't feel like asking yourself, as I did, "what am I doing here?" It's practically hostile space.
"Thoughtfully planned"? No, this is the sort of character-free development that used to pop up near highway interchanges and still do as part of "Edge City" developments, which are "placeless" concentrations of business, shopping, and entertainment outside a traditional urban area in what had recently been a residential suburb or semi-rural community. Think Bluemound Road in Brookfield.
But this is right in the middle of Franklin, across the street from a subdivision full of McMansions. Wholly inappropriate to its surroundings because it was designed as though situated right off I-94.
I should also point out that when I looked in the windows of the outbuilding where the Sport Clipz "haircut place" sign is (see below), I saw an empty shell; there aren't even partitions delineating interior spaces. We're talking about frameworks and facades over dirt and gravel, not commercial spaces ready for occupancy.
Target will do just fine. But how do you generate more commercial growth when little or no care appears to be taken in creating a physical environment that is conducive to commerce and integrated into its surrounding community?
But we lose much more than commercial opportunities when we allow -- and even encourage -- development that is so ludicrously out of human scale. As Stacy Mitchell writes in her book, Big Box Swindle:
UPDATE: Greg Kowalski at Franklintoday.com speculates on possible new Shoppes at Wyndham Village tenants based on MidAmerica Real Estate's web site.They've updated their Wyndham Hills listing and PDF flier to replace Sendik's with Pick n' Save - could the other notations indicate actual pending tenant announcements?